In the wedding industry, 2021 has been called the year of intentionality. The changes that 2020 brought into the wedding world forced people who still had celebrations to ask themselves what were the most important things they wanted to incorporate into their day, as well as who. Even though we are moving past restrictions and able to have events to their full potential again, we see this spirit of intentionality coming through to weddings in 2021 especially in the form of florals.
Regardless of the wedding, flowers are known to have a beautiful impact, and I can say that this year people are going bigger and bolder than ever before. Many celebrations that take place this year were originally planned for 2020 and because of this, families and friends have been anticipating these days for an extended period of time now. That sort of pent up excitement is being shifted into executing weddings that truly celebrate the unique love of that couple to the absolute fullest!
One thing we really see happening is that couples are ditching more traditional color schemes and really digging into what they genuinely like versus what they are told they should have based on Pinterest. We are seeing less peach roses in gold compote vases and more tossing the rule book out the window and letting yourself really feel your personal style. This is what us creative designers are here for!
This untraditional color palette is also coming with less traditional flower types. Playful blooms, tiny flowers, and flowers that we don’t even know the name of are being given a chance! It can be very easy to look at inspirational pictures and get hung up on a very specific flower type. Although, we are seeing couples really put trust into their designer to help them find flowers that flawlessly execute their style while not focusing so specifically on flower type. This is something that has been normalized a bit more over the past year due to suppliers slowing down production in the midst of less demand. In 2020, you didn’t have the option to be overly picky and I think it’s made a trend going forward that will be good for everyone from a sustainability standpoint.
If I had to describe 2021 flower trends in one word, I would say ‘earthy”. Now more than ever we are seeing so many weddings that have a neutral and natural theme. Materials like pampas grass, dried and bleached plants of all kinds, beige flowers, and greenery galor are all the rage. When looking back at photos of the day you can see exactly why. These neutral colors mixed with flowers of all sizes and textures has this way of really letting the couple shine. It connects us to nature and makes the floral feel like it belongs. Muted tones are calming and easy on the eyes while still being so beautiful and eye-catching. You could say that this trend is one I am here for and I hope stays around for a long time!
The last trend for 2021 that I have noticed, is the want for massive hanging or ground based installations. The kind of installation where you don’t know where it starts and you don’t really know where it ends either. Feeling immersed in the installation and almost having it transcend regular boundaries is very popular. This allows couples to put their money into one concentrated area that will make a much larger impact versus spreading their money out in a lot of different, but smaller ways.
Overall I am excited to see what happens going forward! Some things I believe will be around for a while and others will pass. At the end of the day I think couples will continuously be pushed to ask themselves, “What’s really important to us” versus “what does everyone else think we should be doing.”